Diploma in Google Analytics
Analytics module covers reporting,
overview of traffic sources, inpage analysis, content analysis, coversion
tracking, Goals, how to calculate ROI ..etc.
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Introduction to Web
Analytics
What is Web Analytics
Purpose of analytics in Internet
Marketing / Admin Interface
Setting up an accounts and Web
properties. Managing account / users
Google Analytics Interface
Home Tab / Realtime Data
Dashboard / Widgets
Customize dashboard
Intelligent Events / Shortcuts
Interface Feature
Date selection and comparision
Exporting reports
Auto email setup
Customizing dashboards
Emailing reports
STANDARD REPORTING
Audience / Overview
Demographics / Behavior
Technology / Custom Visitors Flow
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Advertising
Adwords data analysis
Keywords/Keyword Positions
Traffic Sources
Overview of Traffic sources
Sources / Direct Search
Organic / Keywords Analysis
Paid / Referral
SEO (Webmaster Tools)
Social
Content Analysis
Overview
Site content /Speed/Search
Events
Adsense
Experiments
Inpage Analytics
Conversion Tracking
Goals
Calculating the ROI
Custom reporting
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